SOCIAL IDENTITY AND MARIJUANA INTERVENTION
A study by Neighbors and colleagues (2013) examined the role of social identity as a moderator of marijuana use and perceived norms among young adults.
Results showed that heavy marijuana users identification with other marijuana users instead of typical students was associated with more use.
Authors concluded that the findings have implications for developing novel interventions, such as those highlighting discrepancies in use and social identity.
Interventions based on the Behavior-Image Model (BIM), including InShape, SPORT and Motivational Coaching Program (MCP) are designed to elicit social comparison processes by highlighting discrepancies between current health behaviors like substance use and positive social images of peers engaged in health promoting habits. In addition, BIM suggests interventions cue self-comparison processes by showing discrepancies between current behaviors and desired future self-images. BIM is a novel evidence-based model which can be used to produce effective multiple behavior motivational interventions and coaching programs by targeting positive social and future images of youth and young adults.