Images in Alcohol Advertising, Prevention and Treatment
In case you missed the training session I presented at CADCA last week, below is a link to the PowerPoint slides.
They illustrate the images and messages used by alcohol marketers, and contrast and compare them to those found in alcohol prevention and treatment ads.
Key findings are reported, as are recommendations for substance abuse and health specialists and coalitions for improving the effectiveness of their media campaigns, and communication and marketing efforts.
Take a look at the alcohol advertisement images today: http://preventionpluswellness.com/2016/08/images-in-alcohol-advertising-prevention-treatment-slide-deck/
Keep an eye out for future posts that will evaluate marijuana industry marketing coming soon!
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