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Marijuana Marketing Literacy Quiz & Slide Program

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Marijuana Awareness TrainingTM

Marijuana Marketing Literacy Quiz

1.   Marijuana advertisement approaches are typically very focused.  True or False

2.   Marijuana advertisement messages portray cannabis as fun, normal and for everyone.  True or False

3.   A primary goal of marijuana advertisement is to warn the public of potential harmful effects from marijuana abuse.  True or False

4.   Marijuana advertising targets only adults ages 21 years old or older.  True or False

5.   Sources of marijuana advertising include national health and cancer organizations.  True or False

6.   Images portrayed in marijuana advertising are limited to sick men and women.  True or False

7.   Using Whoopi Goldberg in a marijuana ad is an example of a humor advertising approach.  True or False

8.   An ad that states marijuana doesn’t give you a hangover like alcohol does is an example of a false comparison advertising approach.  True or False

9.   Adults and youth need one-time training to get up to speed on new marijuana laws, products, research and harm potential.  True or False

10. Marijuana ads using humor or satire are designed primarily to get people to laugh.  True or False

 ©All Rights Reserved, Prevention Plus Wellness, LLC

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Marijuana Awareness TrainingTM

Marijuana Marketing Literacy Quiz Answers

1.   Marijuana advertisement approaches are typically very focused.  True or False

 False.  Marijuana advertisement approaches are wide-ranging, and include the use of:

      humor/satire,

      presenting marijuana use as a personal choice or statement,

      illustrating appealing models,

      offering economic or criminal justice advantages to legalization,

      falsely comparing marijuana as having benefits over other substances,

      offering product sales,

      presenting marijuana use as a hip, nature-centered lifestyle, and

      celebrity endorsements. 

 

2.   Marijuana advertisement messages portray cannabis as fun, normal and for everyone.  True or False

 True.  Marijuana use is irresponsibly and dangerously portrayed in ads as being fun, a normal part of daily living, and something everyone should do, even vulnerable youth.  Other marijuana advertising messages falsely describe cannabis use as:

      making you feel and look sexy, stylish, and your best,

      healthier, less harmful, safer or better than using alcohol, tobacco, and opiates,

      cheap, “organic,” goes with nature, and can help you relax,

      used by celebrities, and

      legalization will increase tax revenue, promote criminal justice, and stop punishing average citizens.

 

3.   One main goal of marijuana advertisement is to warn the public of potential harmful effects from marijuana abuse.  True or False

 False.  The primary goals of marijuana ads do not include protecting public health and safety, but instead are designed to:

      increase pro-marijuana beliefs, norms, acceptance and government skepticism,

      sell marijuana products and services, and

      increase support for marijuana legalization.

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4.   Marijuana advertising targets only adults ages 21 years old or older.  True or False

 False.  Marijuana advertising is not limited to adults.  Rather, cannabis ads are aimed at multiple audiences, including underage youth, young men and women, young couples, cigarette smokers, as well as adults who could vote for marijuana legalization and purchase marijuana products and services.

 

5.   Sources of marijuana advertising include national health and cancer organizations.  True or False

 False.  Sources of marijuana advertising include cannabis companies, industry, and organizations, and other pro-marijuana sources.  That said, one cannabis ad falsely cited their sources as the US Health and Human Services and the American Cancer Society.  

 ©All Rights Reserved, 2017, Prevention Plus Wellness, LLC

 

Order a downloadable PDF version of this quiz, with all of the answers and a scoring guide, suitable for reproduction and use in your organization or locality.  You also receive a PowerPoint slide program to present the quiz questions and answers to your youth and adult groups. 

The Marijuana Marketing Literacy Quiz and slide program are also included among other ready-to-use materials in the Marijuana Awareness School & Community Campaign.