Media campaigns are an important and efficient way to deliver substance use prevention and health promotion messages to youth, parents and communities.  They are also a great way to get youth involved in tailoring, delivering and evaluating prevention and public health programs.

The ready-to-implement Prevention Plus Wellness Media Campaigns were designed to correct myths and social norms about alcohol, marijuana, e-cigarette and opioid use, increase awareness of specific substance use harm and healthy alternatives to substance use, provide positive youth role models and recommendations for increasing personal wellness, enhance positive self-identity, increase youth self-regulation skills and self-efficacy to set healthy behavior goals, and develop protective healthy behavior lifestyles.

The content for the campaigns was adapted from the evidence-based SPORT (Alcohol/Drug), Vaping (E-Cigarette), Marijuana and Opioid PPW programs, and integrates drug use prevention with healthy lifestyle behavior promotion. These campaigns are perfect for reinforcing and strengthening prevention and health messages provided by other PPW programs.

Each of the PPW Media Campaigns contain the following customizable materials: 

·       Steps for Implementing the PPW Media Campaign

·       PPW Media Campaign press release providing detailed action plans for communicating your campaign

·       10 PPW banners & posters addressing one of four target substances (i.e., alcohol, marijuana, e-cigarettes and opioids)  

·       Over 30 social media posts with content & illustrations promoting youth healthy habits, including physical activity and sports, breakfast and nutrition, sleep and stress control, while avoiding the targeted substance 

·       6 mini videos with youth modeling healthy youth behaviors for preventing the targeted substance

·       Online and print Youth PPW Health Behavior Screening Survey to increase awareness of current health habits

·       Online and print Youth PPW Multiple Health Behavior Goal Plan to initiate behavior change to avoid substance use and increase healthy habits

·       Customized links to Online Pretest and Posttest Surveys to evaluate your media campaign (Upon request from PPW)

The campaign banners and posters and press release can be used to announce and promote your PPW Campaign throughout the school district or county.  

The social media posts and mini videos can then be used to promote school and community youth to complete an online health behavior screening survey and goal plan to avoid substance use and increase protective healthy behaviors. 

The Online Youth Pretest and Posttest Surveys can be used to assess campaign outcomes if desired.

The advantage of the PPW Media Campaigns is that they are ready-to-use substance use prevention with wellness campaigns that can save you and your organization time, effort and resources, versus starting from scratch to create a campaign. 

Campaign materials are provided in a convenient digital download allowing you to make unlimited copies and sharing across your organization and community.  All materials can be used as is, or customized by including your organization’s name, contact info, logo, local data, images, etc.  

Cost: $699.  Select the campaign topic.