Media campaigns are an important and efficient way to deliver substance use prevention, health and safety messages to youth, parents, and communities. They are also a great way to get youth involved in tailoring, delivering and evaluating public health programs.
The newly updated, ready-to-implement Marijuana Prevention Plus Wellness Media Campaign was designed to correct myths, misconceptions, and norms about marijuana use, increase awareness of marijuana harm, media influences, improve knowledge of how to identify signs of use, provide positive youth and adult role models, enhance positive self-identity, increase youth self-regulation skills to set healthy behavior goals, and develop protective wellness lifestyles.
The content for the campaign was adapted from the evidence-informed Marijuana Prevention Plus Wellness motivational program for youth.
“The advantage of the Marijuana PPW Media Campaign,” said Dr. Chudley Werch, CEO at Prevention Plus Wellness, LLC “is that it is a fully-loaded, ready-to-use campaign that can save you and your organization a tremendous amount of time and effort, versus starting from scratch to create your own campaign content and materials.”
Campaign materials are provided in digital downloads allowing you to make unlimited copies for your organization. All materials can be used as is, or customized by including your organizations name, contact info, logo, local data, images, etc.
The Prevention Plus Wellness theme “Living an Active & Fit Lifestyle” is used to emphasize a positive message of choosing and practicing healthy lifestyle habits while avoiding counterproductive and harmful marijuana use. However, the campaign theme, images and content can be tailored to fit your organization and population’s needs.